Your Home
Home is where memories are created, families grow, and life unfolds. It is also where we work from, helping buyers find the right place and helping sellers move into their next chapter.
CALIFORNIA ROOTS. A FORWARD-THINKING MODEL.
Where tradition meets technology.
HomeBased Realty® has supported independent California real estate professionals since 1997. Your home is your base. Your future is yours to build.
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A visionary California brokerage
Built for the way real estate professionals work today.
HomeBased Realty® began with a forward-thinking idea: as the Internet, the Information Age, and the Home Office Revolution changed business, real estate brokerages needed to change with them.
Founder and President Joe Morales has been a licensed California real estate salesperson since 1991 and a licensed California real estate broker since 1997. He founded HomeBased Realty® in 1997 to embrace the forces transforming where and how real estate professionals work.
Our non-traditional structure is designed for modern business. With the right technology and professional support, real estate transactions can be handled from virtually anywhere, including the comfort and efficiency of a home office.
Join us where tradition meets technology, and help shape the future of real estate in California.
More than a slogan
Your Home, Your Base, Your Future
These words reflect what we stand for, what we deliver to clients, and the support we provide to the professionals who build their careers with us.
Your Base
A home is a foundation for stability and the future. For our agents, HomeBased Realty® is a base of support with tools, training, leadership, and professional community.
Your Future
For clients, real estate is an investment in family and community. For agents, it means building a career, pursuing financial independence, and creating a lasting legacy.
We do more than handle transactions. We help people find homes, establish foundations, and shape brighter futures. That is our promise.
Independent professionals connected by one California brokerage.
Our associates
Experienced, independent-minded, and ready for what comes next.
Our unique brokerage concept attracts professionals who value independence, mobility, technology, and excellent client service.
Rather than relying on a traditional brick-and-mortar office model, our associates build a strong virtual presence and use technology, artificial intelligence, cloud-based systems, home offices, and virtual offices to run their businesses efficiently.
They remain highly mobile with laptops, smartphones, tablets, digital tools, email, social networks, and the latest AI resources. Meetings can take place virtually, at a client’s home, or at another convenient location.
Our long-standing motto, “We Make House Calls,” reflects the flexibility and personal service our associates provide. Clients appreciate professionals who can meet them where it is most convenient.
Flexible business models
Choose the professional setting that fits your business.
HomeBased Realty® gives agents options because one office model does not fit everyone.
Home Office Anywhere in California
Operate from your home office while using our main company mailing address at 25000 Avenue Stanford, Suite 214, Valencia, CA 91355.
Home Office as a Branch Location
Enjoy working from home while establishing the location as an approved branch, combining independence with brokerage support.
Virtual Office Throughout California
Use a professional virtual office in your area. The existing program notes that basic plans generally range from $49 to $199 per month depending on location and amenities.
Private Commercial Office
Maintain a private office in a commercial building or business center and report it as an approved branch location when a physical presence is needed.
HomeBased Realty® allows agents to customize how and where they work while remaining connected to the supervision, resources, and professional standards of the brokerage.
The home office advantage
More freedom, less overhead, and a workday designed around real life.
The home office concept is not the perfect fit for everyone, but many real estate professionals find that its practical benefits far outweigh the drawbacks.
Reduce the overhead associated with renting traditional office space.
Set your own schedule and create greater work-life balance.
Build a workspace tailored to your personal preferences.
Save time, reduce stress, and spend fewer hours on the road.
Qualified home office expenses may provide tax benefits.
Put modern real estate tools and software within easy reach.
Handle desk work comfortably when you are not meeting clients.
A familiar, quiet environment can make focused work easier.
Meet clients at their home or another location convenient for them.
Fewer commutes can reduce fuel use and your carbon footprint.
Create a workspace that better supports your comfort and health.
Make business decisions without unnecessary office politics.
Coordinate your business more naturally with family responsibilities.
Home-office tax treatment depends on individual circumstances. HomeBased Realty® recommends consulting a qualified tax professional for personalized guidance.
Technology at our core
A tech-driven brokerage built to keep agents agile and connected.
In today’s real estate environment, being comfortable with technology is no longer optional. It is central to efficient communication, marketing, networking, and client service.
HomeBased Realty® associates use email, cloud systems, social media, social networks, and AI technology to communicate with clients, affiliates, the broker, and one another. These tools help agents send contracts, share information, market listings, and respond to buyer needs from their home offices.
As technology continues to advance and become more accessible, our associates are positioned to deliver professional, efficient service while staying at the forefront of real estate trends.
NOW RECRUITING THROUGHOUT CALIFORNIA
Your next chapter starts at home.
Explore your options with a brokerage that understands independent agents.