TOOLS. TRAINING. REAL SUPPORT.
HomeBased Realty® combines agent independence with practical technology, training, marketing resources, transaction support, and direct broker access.
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Your Home. Your Base. Your Future.
HomeBased Realty® is a full-service California real estate brokerage designed for professionals who want the flexibility of working from home without giving up broker guidance, professional tools, training, or transaction resources.
Our agents build their own businesses and brands while remaining connected to a brokerage with statewide reach and decades of practical California real estate experience.
Technology & productivity
Cloud-based systems and agent resources help you manage business, contracts, communications, training, and transactions from your home office or on the go.
Available 24/7
Agents can access general information about HomeBased Realty®, brokerage policies and procedures, real estate law, financing, forms, and other industry topics through our company knowledge-base chatbot.
Learn about HBRiHUB →On-demand learning
Review a growing collection of focused training videos covering forms, transaction practices, compliance, sales skills, marketing, technology, and other practical real estate topics.
Paperless business
Create, manage, deliver, review, and store transaction documents through a professional cloud platform. Files may be accessed remotely and submitted for broker review and approval.
Included tool
Deliver convenient paperless service to your clients with an electronic signature account integrated into your everyday transaction workflow.
Transaction visibility
Connect clients, agents, and transaction participants through a convenient cloud-based system. Listing agents can also receive offers through a dedicated online submission platform.
Professional communications
Eligible associates receive access to a personalized cloud phone system, use of the company toll-free number, toll-free eFax, and conference calling features.
Meet from anywhere
Meet with clients, share documents, and maintain responsive service through a convenient video-conferencing option.
Optional business system
Associates may choose an affordable customer relationship management system with an agent website to organize contacts, follow-up, and online marketing.
Secure agent access
Access company forms, brokerage resources, training materials, preferred vendors, and operational information from a secure online agent office.
Agent Virtual Office →Marketing & lead generation
Use practical listing-marketing resources, lead-capture tools, video options, and branded materials to create professional exposure for your clients and yourself.
Listing presentation
Enhance the presentation of vacant or lightly furnished listings with affordable AI virtual staging available to HomeBased Realty® associates.
Immersive listing media
Affordable in-house Matterport 3D tours are available in select California service areas to help listings stand out online.
Added client value
Offer clients assistance with address changes, utility transfers, cable, internet, and other moving-related services at no charge to the agent.
Visit Client Concierge →Broader exposure
HomeBased Realty® listings may automatically display across a broad network of national real estate websites, expanding exposure and potential buyer inquiries.
CRMLS listings
Prospects can request listing information by text. The system provides listing details and sends lead notifications to the agent. Availability is limited to eligible CRMLS listings.
CRMLS listings
A toll-free automated response system provides callers with listing information and can deliver a mobile property link while notifying the listing agent of the inquiry.
Mobile access
Property pages and flyers may display QR codes that can also be used on signs and print marketing to direct prospects to mobile listing information.
Organized follow-up
Communicate with captured leads, add notes and tasks, track activity, and review saved properties, ratings, and other engagement information.
Professional branding
Company sign designs prominently display HomeBased Realty®, the listing agent’s name, and contact number to support both agent and brokerage recognition.
Agent identity
With company approval, agents may create custom sign designs that support their professional brand while meeting brokerage and legal requirements.
Branded content
Choose from agent-brandable promotional video options for social media, websites, blogs, and other online platforms. Custom whiteboard, blackboard, greenboard, and glassboard formats may also be available.
Marketing resources
Access vendors and options for personal and company-branded marketing materials, business accessories, and other agent needs.
Video marketing examples
The current Agent Benefits page includes examples of branded promotional video content and social-media education. These active videos are preserved here.
Brokerage & transaction support
HomeBased Realty® gives agents direct access to brokerage guidance, training, transaction resources, and professional support when questions arise.
Direct guidance
Receive direct support from Joe Morales, Broker, and the HomeBased Realty® support team, backed by decades of California real estate experience.
Professional resource
Agents have access to brokerage-approved legal resources and consultation options for qualifying real estate transaction and practice questions.
Optional in-house service
An experienced, California-licensed, C.A.R.-certified transaction coordinator can help agents manage transaction files from contract through closing. The service is optional and the fee is due upon a successful closing.
Learn about EscrowUpdate.com →Agent community
Interactive online meetings give agents an opportunity to discuss the market, share ideas, review trends, ask questions, and learn from one another.
Live instruction
Participate in individual and company-wide online meetings and training sessions designed to keep agents informed and connected.
Brokerage protection
HomeBased Realty® provides errors and omissions insurance, workers’ compensation coverage, and general liability insurance in accordance with company policy.
Professional advantages
HomeBased Realty® has served California since 1997 and maintains professional affiliations and operational resources that help agents serve their clients.
Expanded opportunity
HomeBased Realty® is a registered HUD-approved selling brokerage in California, allowing eligible agents to assist clients with HUD-owned properties.
Convenient payment
Agents may elect to have eligible commission payments deposited directly into their designated checking or savings account.
Professional memberships
HomeBased Realty® maintains membership with the National Association of REALTORS®, the California Association of REALTORS®, and numerous local associations and multiple listing services.
California-focused
Licensed California agents may build their businesses from home while remaining affiliated with an established brokerage. Approved branch or virtual-office arrangements may be available when appropriate.
Agent flexibility
Agents decide how actively they wish to practice. HomeBased Realty® does not require a minimum number of annual sales transactions.
Choose your path
Choose between brokerage commission arrangements designed for different production levels and business goals, including a 100% commission option.
Compare Commission Programs →NOW RECRUITING THROUGHOUT CALIFORNIA
Explore your options with a brokerage that understands independent agents.
